Adidas Reebok plans to sell Reebok to marketing company ABG for $ 2,5 billion during the first half of 2022.
Authentic Brands Group Inc. Is a New York-based brand management institution that operates over 30 brands including Barneys and Brooks Brothers. “I am honored to be trusted to continue the Reebok legacy,” says ABG's founder. “This is an important milestone for ABG and we are committed to maintaining the integrity, innovation and values of Reebok. We look forward to working closely with the Reebok team to develop the brand. ”
In a statement, adidas CEO Kasper Rorsted expressed gratitude for having Reebok a part of his family for several years. “Reebok is an important part of Adidas and we are grateful for the contributions that the brand and the team behind it have made,” he says. “Following the change of ownership, we believe the Reebok brand will be well positioned for long-term success.”
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