Wopanga zithunzi komanso katswiri wazamisala wamalonda Irina Leonova, makamaka m'mabuku athu, adayankha ena mwa mafunso odziwika bwino okhudza kupanga chithunzi chamunthu, momwe chingathandizire kukweza makwerero antchito ndi chifukwa chake nthawi zambiri timawona nyenyezi zovala mosasamala pa zofiira. kapeti.
Pangani izi pa InstagramZofalitsidwa kuchokera kwa Ine za psychology ya chithunzi (@ira_leonova_)
Ma stylists ku Russia masiku ano amasamalira kwambiri psychology. Chikugwirizana ndi chiyani?
Pawailesi yakanema komanso pa intaneti, pali ntchito zambiri zomwe cholinga chake ndi kusintha maonekedwe a munthu. Akatswiri a mafashoni amasankha kalembedwe katsopano kwa wochita nawo, yemwe ayenera kumuthandiza "kuyambiranso", ayambe kudzikonda yekha ndikupanga malingaliro abwino kwa ena.
Pamapeto pa mawonetsero oterowo, zotsatira zake, ndithudi, zimapindula, komabe pali vuto: zotsatirazi ndi zachidule. Heroine amawoneka bwino kwambiri, ali ndi zinthu zokongola, tsitsi loyenera ndi zodzikongoletsera zimachitika, kutsindika ulemu wake. Pokhapokha mawonekedwe onse akuwoneka kuti alipo mosiyana ndi mkaziyo. Izi ndi zomwe ziyenera kuyembekezera pamene kalembedwe kasankhidwa popanda kuganizira za psychotype ya munthu.
N’zosatheka kunyalanyaza mfundo imeneyi. Tiyenera kumvetsetsa kuti munthu aliyense ndi wapadera komanso payekha. Aliyense ali ndi zofunika zake, malingaliro, zokonda, chipembedzo pamapeto pake. Ndipo zonsezi sizingasiyidwe, kutenga kukonzekera kwa zovala.
Ntchito ya stylist ndikusintha kasitomala kuchokera kunja. Ntchito ya katswiri wa zamaganizo ndi kusintha kwa mkati. Kugwiritsira ntchito mautumiki a munthu yemwe amagwira ntchito ndi "wrapper" kokha kuli kofanana ndi kuchiza matenda amtundu wina, kumiza zizindikiro zake zokha. Chifukwa chake, ndikofunikira kuyandikira mafashoni mozindikira, ndikufufuza zenizeni za munthu wina.
Kodi kudziwa mu psychology kungathandize bwanji aliyense amene amabwera kusitolo ya zovala kudzagula?
Nthawi zambiri anthu amatengera zinthu mwachimbulimbuli: amagula zinthu zomwe tsopano zikuwonekera nthawi zonse pamasamba ochezera kapena m'magazini owoneka bwino, osayang'ana zofuna zawo. Munthawi imeneyi, munthu nthawi zambiri amakumana ndi zovuta: amavala mowoneka bwino, koma akumva "kuchokera kuzinthu zake."
Kusamala m'mafashoni kumathandiza kukonza zinthu zoterezi. Mawuwa amatanthauza lingaliro la dziko lamkati la munthu ndi maonekedwe aumwini. Mawonekedwe a aliyense amabadwira mkati, chifukwa chake kudziwa psychotype yanu, kumvetsetsa zomwe mumakonda komanso zolinga zanu kuyenera kukhala patsogolo kuposa mafashoni.
Kudzilola kukhala wekha osati wina aliyense (ndipo iyi ndi psychology yoyera) idzathandiza osati posankha zovala, komanso muzochitika zina zonse za moyo. Zinthu zathu si diresi kapena jinzi chabe. Uwu ndi mwayi woti munene za inu nokha popanda mawu. Anthu otizungulira amawerenga mosazindikira chithunzi chathu ndikuzindikira umunthu wathu. Zovala ndi njira yeniyeni yolankhulirana, zimanena zambiri za ife.
Komanso, zinthu za zovala zimakhudza kwambiri momwe timamvera. Izi siziri zidutswa za nsalu, zili ndi mphamvu zenizeni. Zinthu zimatha kusintha malingaliro athu, malingaliro adziko lapansi, machitidwe. Chifukwa chake, ndikofunikira kwambiri kugula zomwe mukumva bwino kwambiri, osati zomwe zili pachimake chotchuka masiku ano.
Pangani izi pa InstagramZofalitsidwa kuchokera kwa Ine za psychology ya chithunzi (@ira_leonova_)
Kodi pali chiwembu chilichonse chomwe mungadzipangire nokha mawonekedwe apadera?
Pali zithunzi za momwe mungapangire zovala zoyambirira, momwe mungasankhire suti ya msonkhano wamalonda, ndi zina zotero, koma pali zochepa kwambiri mwa iwo. Ndipo kalembedwe kanu kapadera kakukhudzana ndi ukadaulo, za kudziwonetsera nokha, za kusamutsa matanthauzo a inu nokha ku gulu. Ndipo sipangakhoze kukhala chojambula.
Posankha zovala, munthu ayenera kutsogoleredwa ndi mfundo ya mkati - kuchokera ku dziko lamkati kupita ku kufalitsa kunja. Muyenera kumvetsetsa nokha ndikudziwa zomwe mukufuna kufotokoza ndi maonekedwe anu kwa anthu ena. Mwachitsanzo, ngati mukukambilana mumagwetsa malaya osasangalatsa nthawi zonse, kuwongolera siketi yapamwamba, ndiye kuti ena amawerenga mwachidwi zinthu zotere osati ngati kusapeza kwanu, koma kudzikayikira kwanu kapena kunama pazamankhwala kapena ntchito. mumapereka. Choncho, chifukwa cha zovala zabwino kwambiri, gulani zinthu zomwe zimakupatsani chidaliro.
Zolemba zamafashoni zimasanthula mwatsatanetsatane kuchokera pa kapeti yofiyira. Ndipo nthawi zambiri timawona momwe nyenyezi zosakoma za ukulu woyamba zimavala. Kodi analibe masitayelo abwino okwanira?
Stylist wabwino ndi wachifundo komanso wamakono. Ndipo zomwe timawona pa kapeti yofiyira ziyenera kumangokhalira kukumbukira, zomwe zimapangitsa kuti pakhale phokoso muzofalitsa, kukambirana, ngakhale zitakhala zopanda pake, zofunika kwambiri, kukambirana.
Anthu otchuka nthawi zonse amakhala pansi pa mfuti ya atolankhani. Atolankhani amawunika mosamala zochitika zonse zapagulu, zisudzo ndikuwona momwe anthu otchuka amavalira pamoyo watsiku ndi tsiku. Zochititsa manyazi zonse (ngakhale zochepa kwambiri) zimaperekedwa kuti anthu azikambirana ndikukokomeza pa intaneti. Chovala chilichonse cholephera chimatsimikizika kuti chimalowa pakulephera papulatifomu ya zofalitsa zamafashoni. Ndipo kwa nyenyezi, PR wakuda ndi PR. Choncho, mumikhalidwe yotere, aliyense amakhala wosangalala.
Pangani izi pa InstagramZofalitsidwa kuchokera kwa Ine za psychology ya chithunzi (@ira_leonova_)
Ndiwe katswiri wazojambula komanso wazamisala wamabizinesi. Ndizodziwika bwino kuti mabizinesi ambiri ochita bwino amatha kugwiritsa ntchito thandizo la akatswiri azithunzi. Kodi mungapereke chitsanzo cha momwe chithunzi chomangidwa bwino cha wamalonda chinamuthandizira pabizinesi yake?
Pali chitsanzo chimodzi chabwino cha momwe chithunzi chimagwirira ntchito. Uyu ndi Elizabeth Holmes ndi chiyambi chake Theranos.
Elizabeth ndi wazamalonda waku America yemwe adapanga mtundu wa Theranos kuti apange zida zatsopano zoyezera magazi. Kampaniyo inalonjeza kuti ipanga analyzer yaying'ono yomwe, ngakhale dontho la magazi kuchokera chala, likhoza kuchita maphunziro ake ovuta kwambiri. Kusintha kwaumisiri pazamankhwala kunali kuchitika. Chifukwa chake, chiyambicho chinalandira ndalama zambiri komanso mtengo wokwera mtengo. Magazini ya Forbes inaika Holmes nambala wani pa mndandanda wa akazi olemera kwambiri odzipangira okha ku America.
Zotsatira zake, ma analyzer sanagulidwe konse. Olamulira a US ndi atolankhani adachita kafukufuku, zomwe zinawonetsa kuti ntchito ya Elizabeth Holmes ndi anzake ku Theranos sichinthu china koma chinyengo. Magawo oyambira adatsika, ndipo chuma cha woyambitsa chidatha.
Ngakhale kuti ichi si chitsanzo cholondola komanso chopambana cha bizinesi, Elizabeti, mothandizidwa ndi fano lopangidwa, adakwanitsa kutsimikizira aliyense kuti iye ndi katswiri wochokera kudziko lamakono. Mayi uyu ndi buku la Steve Jobs. Mwachitsanzo, monga katswiri wodziwika bwino, nthawi zonse ankavala turtleneck yakuda. Holmes, m'mawu ake omwe, wakhala akuvala chonchi kuyambira ali ndi zaka 7, chifukwa "anzeru alibe nthawi yoganiza zovala."
Elizabeth adatengeranso mayendedwe ndi machitidwe a fano lake. M'masewero onse ndi kujambula, Holmes adayesetsa kuyankhula ndi mawu a bass kuti amveke bwino. Zaka 10 zokha pambuyo pake, pamene kampaniyo inafika mtengo wa $ 9 biliyoni, kuphulika uku kunaphulika.
Pangani izi pa InstagramZofalitsidwa kuchokera kwa Ine za psychology ya chithunzi (@ira_leonova_)
Zikuoneka kuti ndalama ndi maonekedwe zimagwirizana? Kodi ndizotheka kupeza zambiri posintha chithunzi?
Ndithudi! Pali zitsanzo zina zambiri pamene anthu adachulukitsa chuma chawo posintha zovala ndikugwira ntchito mozama podziwonetsera okha kwa anthu.
Malinga ndi nyuzipepala ya Harvard Business Review, munthu wowonda, mawonekedwe a nkhope nthawi zonse komanso kavalidwe kake kamathandizira kuti ntchito yake ipite patsogolo komanso imawonjezera ndalama za wantchito. Ngakhale kuyang'ana (malingaliro okondera kwa munthu chifukwa cha deta yake yakunja) sikukambidwa kawirikawiri pakati pa anthu, ubwino umene anthu okongola amalandira panthawi yogwira ntchito wakhala mutu wa nkhani za sayansi nthawi zambiri. Zambiri za HBR zikuwonetsa kuti antchito okongola amapeza, pafupifupi, 10-15% kuposa anzawo osawoneka bwino pantchito zofananira.
Koma lingaliro la kukongola ndilokhazikika. Chifukwa chake, kuti muchite bwino pantchito, sikuti mawonekedwe achitsanzo ndi ofunika, koma kudzikongoletsa, kulondola komanso mawonekedwe owoneka bwino. Zowona zotere ndizomveka, chifukwa abwana amawona wogwira ntchito ngati nkhope ya bungwe.
Chithunzi ndi chomwe chimapanga chithunzithunzi chathu pamaso pa anthu ena. Zimapanga chithunzi choyamba cha munthu. Kutha kuvala mowoneka bwino, komanso machitidwe, kumveka kwa mawu, ndi manja zimatsimikizira malingaliro a ena za ife ndi 70-80%. Osangotsogoleredwa ndi Steve Jobs yemweyo, yemwe sanavale jekete. 99% ya nthawi inu simuli iye.
Kodi pali kusiyana kotani pakati pa wopanga zithunzi ndi stylist? Kodi stylist angapange chithunzi ndi mosemphanitsa?
Chithunzi ndi chovuta: chizoloŵezi, chithunzi cha munthu chopangidwa m'maganizo mwa anthu ena. Zili ndi zigawo ziwiri zazikulu: chithunzi chowoneka (kalembedwe) ndi khalidwe (momwe munthu amalankhulira, gesticulates, kuyenda, etc.). Kalembedwe ndi gawo chabe la chithunzicho, ngakhale kuti si chaching'ono.
Wopanga zithunzi ndi stylist ali ngati wotsatsa komanso wofufuza. Iwo akuchita chifukwa wamba (kutsatsa kampani), koma m'njira zosiyanasiyana. Wotsatsa amalimbikitsa kampani yonse, ndipo katswiriyo amangoyika zotsatsa pamasamba ochezera. Wotsatsa amatha kutenga ntchito zomwe akufuna, pomwe wotsata amangoyang'anira zotsatsa. The targetologist sakhudzidwa makamaka ndi chithunzi chamtundu: kutsatsa pamasamba ochezera kumazungulira ndipo ndizokwanira.
Wopanga zithunzi ndi katswiri wama psychologist, woyang'anira mtundu ndi stylist onse atakulungidwa kukhala amodzi. Stylist ndi munthu yemwe amangopanga chithunzi chowoneka kokha kudzera mu zovala ndi zida. Zikuoneka kuti ntchito za stylist ndi gawo chabe la ntchito yojambula zithunzi, zomwe stylist sangathe kuzisintha chifukwa chosowa luso lofunikira.