Umenzi wemifanekiso kunye nesazi sezengqondo soshishino u-Irina Leonova, ngakumbi kupapasho lwethu, uphendule eminye yemibuzo eqhelekileyo malunga nokwakha umfanekiso wobuqu, malunga nokuba unokunceda njani ekunyuseni inqanaba lomsebenzi kwaye kutheni sihlala sibona iinkwenkwezi ezinxibe ngokungenancasa kwindawo ebomvu. ikhaphethi.
Phendula i-intanethi kwi-InstagramUshicilelo oluvela kum malunga nengqondo yomfanekiso (@ira_leonova_)
IiStylists eRashiya namhlanje zihlawula ingqalelo ngakumbi nangakumbi kwizengqondo. Idibene ngantoni?
Kumabonwakude nakwi-Intanethi, zininzi iiprojekthi ezijolise ekuguquleni inkangeleko yomntu. Iingcali zefashoni zikhetha isimbo esitsha kumthathi-nxaxheba, ekufuneka simncede "ukuqalisa kwakhona", aqale ukuzithanda kwaye enze impembelelo elungileyo kwabanye.
Ekupheleni kwemiboniso enjalo, umphumo, ngokuqinisekileyo, ufezekiswa, kodwa kusekho ingxaki: esi siphumo sisexesha elifutshane. I-heroine ibonakala ingcono kakhulu, inezinto ezintle, i-hairstyle efanelekileyo kunye ne-make-up yenziwe, igxininisa isidima sakhe. Kuphela ngoku yonke imbonakalo ibonakala ikhona ngokwahlukileyo kumfazi. Yiloo nto kanye ekufuneka ilindelwe xa isitayela sikhethwa ngaphandle kokuqwalasela i-psychotype yomntu.
Akunakwenzeka ukuwutyeshela lo mba. Kufuneka siqonde ukuba umntu ngamnye wahlukile kwaye ngumntu. Wonke umntu unokubaluleka kwakhe, iimbono, izinto azithandayo, inkolo ekugqibeleni. Kwaye konke oku akunakushiywa, kuthatha ukulungiswa kwe-wardrobe.
Umsebenzi we-stylist kukuguqula umxhasi ovela ngaphandle. Umsebenzi wengcali yengqondo yinguqu yangaphakathi. Ukusebenzisa iinkonzo zomntu osebenza kuphela nge "wrapper" kufana nokunyanga uhlobo oluthile lwesifo, ukuntywila kuphela iimpawu zayo. Ke ngoko, kubalulekile ukusondela kwifashoni ngononophelo, uphonononge ubume bomntu othile.
Ulwazi lwengqondo luza kunceda njani nabani na oza kwivenkile yempahla eze kuthenga?
Ngokuqhelekileyo abantu bakopa ngokumfamekileyo iindlela: bathenga izinto ezihlala zikhanya kwiintanethi zentlalo okanye iimagazini ezicwebezelayo, zingagxininisi kwiimfuno zabo. Kule meko, umntu ngokuqhelekileyo ufumana ukungonwabi: unxibe ngesitayela, kodwa uziva "ngaphandle kwento yakhe."
Ukunyamekelwa kwefashoni kunceda ukulungisa iimeko ezinjalo. Eli gama lithetha ingcamango yelizwe langaphakathi lomntu kunye nokubonakaliswa komntu ngamnye. Isitayile somntu wonke sizalelwe ngaphakathi, ke ukwazi i-psychotype yakho, ukuqonda amaxabiso akho kunye neenjongo ezenziweyo kufuneka zithathe indawo yokuqala kuneendlela zefashoni.
Ukuvumela ukuba ube nguwe kwaye akukho mntu wumbi (kwaye oku kuyingqondo ecocekileyo) kuya kunceda kuphela ekukhetheni iimpahla, kodwa nakuzo zonke ezinye iimeko zobomi. Izinto zethu asiyolokhwe okanye ijean nje. Eli lithuba lokuthetha ngawe ngaphandle kwamagama. Abantu abasingqongileyo bafunda umfanekiso wethu ngokungazi kwaye bafikelele kwisigqibo malunga nobuntu bethu kuwo. Impahla yindlela yokwenene yonxibelelwano, ithetha lukhulu ngathi.
Kwakhona, izinto ze-wardrobe zichaphazela kakhulu isimo sethu sengqondo. Ezi ayizoziqhekeza nje zelaphu, zinamandla okwenene. Izinto zinokutshintsha iimvakalelo zethu, imbono yehlabathi, ukuziphatha. Ke ngoko, kubaluleke kakhulu ukuthenga kuphela le nto uziva ukhululekile kuyo, hayi eyona nto iphambili ekudumeni namhlanje.
Phendula i-intanethi kwi-InstagramUshicilelo oluvela kum malunga nengqondo yomfanekiso (@ira_leonova_)
Ngaba kukho nasiphi na iskimu onokuthi ngaso uzenzele esakho isitayile esisodwa?
Kukho imizobo yendlela yokwenza i-wardrobe eyisiseko, indlela yokukhetha i-suit suit yentlanganiso yezoshishino, njl., Kodwa kukho ubuchule obuncinane kakhulu kubo. Kwaye isitayela sakho esiyingqayizivele simalunga nokudala, malunga nokuzibonakalisa, malunga nokudluliselwa kweentsingiselo malunga nawe kuluntu. Kwaye akunakubakho sicwangciso.
Xa ukhetha iimpahla, umntu kufuneka akhokelwe ngumgaqo wangaphakathi - ukusuka kwihlabathi langaphakathi ukuya ekuhanjisweni kwangaphandle. Kufuneka uziqonde kwaye wazi kakuhle into ofuna ukuyithetha ngenkangeleko yakho kwabanye abantu. Ukuba, umzekelo, kwiingxoxo, uhlala udiliza ihempe engathandekiyo, ulungelelanise isiketi esiphakamileyo, abanye baya kufunda izinto ezinjalo ngokungakhathali, kodwa njengokuthandabuza kwakho okanye ubuxoki malunga nemveliso okanye inkonzo. uyanikezela. Ke ngoko, kwi-wardrobe egqibeleleyo, thenga kuphela ezo zinto zikunika ukuzithemba.
Iimpapasho zefashoni zenza uhlalutyo olucacileyo kwikhaphethi ebomvu. Kwaye ngokufuthi sibona indlela iinkwenkwezi ezingenancasa zobukhulu bokuqala ezinokunxiba ngayo. Ngaba babengenazo izitayile ezifanelekileyo ngokwaneleyo?
Isitayile esilungileyo sinovelwano kwaye sinefashoni. Kwaye into esiyibonayo kwikhaphethi ebomvu kufuneka ihlale ibambelele kwimemori yethu, ibangele i-resonance kumajelo eendaba, ixoxwe, nangona ingenancasa, ibaluleke kakhulu, ixoxwe.
Abantu abadumileyo bahlala bephantsi kompu weendaba. Iintatheli zibeke iliso ngononophelo yonke imisitho yoluntu, imiboniso kunye nokubukela indlela abantu abadumileyo abanxiba ngayo kubomi bemihla ngemihla. Zonke iintloni (nokuba zincinci kakhulu) zifakwe ngokuyimfuneko kwingxoxo yoluntu kwaye zibaxiwe kwi-Intanethi. Yonke impahla engaphumeleliyo iqinisekile ukuba iya kungena kwinqanaba lokungaphumeleli kwiqonga leempapasho zefashoni. Kwaye kwiinkwenkwezi, i-PR emnyama nayo i-PR. Ngoko ke, kwiimeko ezinjalo, wonke umntu uyavuya.
Phendula i-intanethi kwi-InstagramUshicilelo oluvela kum malunga nengqondo yomfanekiso (@ira_leonova_)
Uyingcali yemifanekiso kunye nesayikholoji yeshishini. Kuyinyani eyaziwayo ukuba oosomashishini abaninzi abaphumeleleyo babhenela kuncedo lwesitayile semifanekiso. Ngaba unokunika umzekelo wendlela umfanekiso owenziwe ngokufanelekileyo wosomashishini owamncedayo kwishishini lakhe?
Kukho umzekelo omnye obalaseleyo wendlela umfanekiso osebenza ngayo. Lo nguElizabeth Holmes kunye nokuqalisa kwakhe iTheranos.
UElizabeth ngusomashishini waseMelika odale uphawu lweTheranos ukuphuhlisa izixhobo zokuvavanya igazi. Inkampani yathembisa ukudala i-analyzer encinci ukuba, nangona ithontsi legazi elivela emnweni, inokuqhuba izifundo zayo ezinzima. Kwabakho utshintsho kwezobugcisa kwezonyango. Ngokufanelekileyo, isiqalo safumana isixa esikhulu sotyalo-mali kunye noqikelelo lweendleko eziphezulu. Imagazini yeForbes ibeke uHolmes kwindawo yokuqala kuluhlu lwabona basetyhini baseMelika abazizityebi.
Ngenxa yoko, abahlalutyi abazange bathengiswe. Abalawuli base-US kunye neentatheli baqhube uphando, olubonisa ukuba umsebenzi ka-Elizabeth Holmes kunye namaqabane akhe eTheranos akukho nto ngaphandle kobuqhetseba. Izabelo zoqaliso zehla, kwaye ubutyebi bomseki bayeka ukubakho.
Nangona oku akuwona owona mzekelo uchanekileyo kwaye uphumelele kwishishini, u-Elizabeth, ngoncedo lomfanekiso owenziweyo, wakwazi ukukholisa wonke umntu ukuba uyingqondi kwihlabathi leteknoloji. Lo mfazi yikopi kaSteve Jobs. Ngokomzekelo, njengomvelisi odumileyo, wayehlala enxibe i-turtleneck emnyama. UHolmes, ngamazwi akhe, unxibe ngolu hlobo ukususela kwiminyaka eyi-7, kuba "iingcali azinaxesha lokucinga ukuba zinxibe ntoni."
U-Elizabeth naye wakopa iintshukumo kunye neendlela zesithixo sakhe. Kuyo yonke imiboniso bhanyabhanya, uHolmes uzame konke okusemandleni akhe ukuthetha ngelizwi le-bass ukuze avakale ekholisa ngakumbi. Kwiminyaka eyi-10 kuphela kamva, xa inkampani ifikelele kwixabiso le-9 yeebhiliyoni zeedola, le bubble yagqabhuka.
Phendula i-intanethi kwi-InstagramUshicilelo oluvela kum malunga nengqondo yomfanekiso (@ira_leonova_)
Kuvela ukuba imali kunye nokubonakala kuhambelana? Ngaba kunokwenzeka ukufumana ngaphezulu ngokutshintsha umfanekiso?
Ngokuqinisekileyo! Mininzi eminye imizekelo xa abantu besandisa ubutyebi babo ngokutshintsha iimpahla nokusebenza ngokupheleleyo ekuzibonakaliseni eluntwini.
Ngokutsho kweHarvard Business Review, umntu obhityileyo, inkangeleko yobuso rhoqo kunye nendlela yokunxiba iimpahla ezifak’ isandla ekuphuculeni umsebenzi nasekunyuseni umvuzo womsebenzi. Nangona i-lookism (isimo sengqondo esinxamnye nomntu ngenxa yedatha yakhe yangaphandle) ayisoloko ixoxwa kuluntu, izibonelelo ezifunyanwa ngabantu abakhangayo ngexesha lokusebenza ziye zaba sisihloko samanqaku enzululwazi ngamaxesha amaninzi. Idatha ye-HBR icebisa ukuba abasebenzi abahle barhola, ngokwe-avareji, nge-10-15% ngaphezulu koogxa babo abangathandekiyo kwimisebenzi efanayo.
Kodwa ingcamango yobuhle ixhomekeke kakhulu. Ke ngoko, ukuze uphumelele kwikhondo lomsebenzi, ayisiyomodeli yembonakalo ebaluleke kakhulu, kodwa ukulungiswa, ukuchaneka kunye nenkangeleko ebonakalayo. Ezo nyani zisengqiqweni, kuba umqeshi ubona umqeshwa njengobuso bombutho.
Umfanekiso yinto eyenza umfanekiso wethu emehlweni abanye abantu. Yenza imbonakalo yokuqala yomntu. Ukukwazi ukunxiba ngesitayile, kunye nendlela yokuziphatha, i-timbre yelizwi, kunye nezimbo zomzimba zimisela uluvo lwabanye ngathi ngama-70-80%. Musa nje ukukhokelwa nguSteve Jobs ofanayo, ongazange anxibe ibhatyi. I-99% yexesha awunguye.
Uthini umahluko phakathi komenzi wemifanekiso kunye nesitayile? Ngaba i-stylist ingakwazi ukwenza umfanekiso kunye nokuphambene?
Umfanekiso uyinkimbinkimbi: imbonakalo eqhelekileyo, umfanekiso womntu owenziwe kwiingqondo zabanye abantu. Iqukethe amacandelo amabini aphambili: umfanekiso obonakalayo (isitayela) kunye nokuziphatha (indlela umntu athetha ngayo, i-gesticulates, ukuhamba, njl.). Isimbo siyinxalenye nje yomfanekiso, nangona singesincinci.
Umenzi wemifanekiso kunye ne-stylist bafana nomthengisi kunye ne-targetologist. Babandakanyeka kwisizathu esiqhelekileyo (ukukhuthazwa kwenkampani), kodwa ngeendlela ezahlukeneyo. Umthengisi ukhuthaza inkampani ngokubanzi, kwaye i-targetologist ibeka kuphela intengiso kwiintanethi zentlalo. Umrhwebi unokuthatha imisebenzi ekujoliswe kuyo, ngelixa umntu ojoliswe kuyo unoxanduva kuphela kwimikhankaso yokukhangisa. I-targetologist ayixhalabele ngokukodwa malunga nomfanekiso we-brand: intengiso kwiintanethi zentlalo iyajikeleza kwaye kwanele.
Umenzi wemifanekiso yingcali yezengqondo, umphathi webrand kunye ne-stylist zonke ziqengqeleke zaba yinto enye. I-stylist ngumntu odala kuphela umfanekiso obonakalayo ngempahla kunye nezixhobo. Kuvela ukuba imisebenzi ye-stylist iyingxenye yomsebenzi womenzi womfanekiso, apho i-stylist ayikwazi ukuyibuyisela ngokupheleleyo ngenxa yokungabikho kwezakhono eziyimfuneko.